5 Simple Ways To Make Customers’ Buy From You

Let’s say you’re sitting for a job interview and the interviewer asks you some nerve-wracking questions. Nothing surely would affect your performance if you’ve done your research in the company, know your strengths and USP, you’re confident and most importantly you know how to sell yourself.

Be it a person, when it comes to a job interview, or a product, there are certain top-notch tactics which you definitely need to know about how to make customers buy from you.

  • Learn About Your Product

Make sure you have immense knowledge about your product where the customers feel that they’re involved in an erudite conversation regarding the product with you.

Believe in your product that is being sold and don’t hesitate in showing your love for it, this will help in elucidating the fact that you actually care about the product and might transfer this enthusiasm to the customer.

You must highlight some unique features, or you can say the USP of the product, to make it stand out from the rest competitors. It can influence your customers into considering and liking the product.

  • Articulate How Your Product Meets the Customer’s Needs

Translating the features into benefits that are generic to your product category can convince a customer to buy but not necessarily from you! Use benefits that differentiate you from the competition.

Anticipating your customer’s motivation will help them to infer that you understand their needs. You can connect emotionally with the customers by mentioning those needs. Will the product make the customer’s life easier? What can motivate them to buy? Will it meet their needs or reach their desires? Will it be counted as a luxury? Can it be used for a long time? Is it worth its price?

If yes, then it’s not going to be a difficult task in convincing your customer to buy. Don’t lie outright or fudge facts. Be honest with your customers and try to change their perception but not by deception.

  • Be A Storyteller

Stories have a profound effect on our brains and our behaviour. The persuasive force of stories has been well documented. Engage your customers in a special way, use metaphors and let them connect with the lives of other people and their experiences with the product.

In order for your story to be truly effective, you need to nail the timing. A misplaced story seems forced, awkward, and will fall flat. Get clear on your presentation, selling the product, introducing the company to the customers, communicate your vision and inspire others to act.

Narrate some unprecedented stories. As a result, customers will remember you and your company forever. So, next time if you want to capture the attention of your audience, motivate them by building trust and rapport. Make the data and facts sync perfectly through your story by becoming applicable, relevant and interesting.

You can also upload real life stories of your satisfied and happy customers on your website or get it printed in your brochure which will act like a bonus. Go grab attention, make facts stick to the point, make your data understandable and something the customers can relate to.

  • Know Your Customers

Position the facts about the product according to the person you’re selling it to. You may have a handful of crucial facts, but it’s up to your skill to know which of those facts best serve each individual sale. For instance, if you are trying to sell a relatively high-end sofa-cum-bed to a wealthy person, you might mention its luxurious features. Do this by saying things like: “This can enhance the comfort and the beauty of your living room. And that soft leather seat, it’s so comfortable. Belonging to the range of modern furniture and imported fabric, this designer sofa-cum-bed can embellish your room.”

And if you were trying to sell the same sofa-cum-bed to a middle class family with two children, however, you would emphasize its more utilitarian features. For example, you could say things like: “It works efficiently as both a sofa and a bed. They are easily convertible and give you the best comfort in both. They help you to convert your living room into a temporary bedroom. Our product strives to give you luxury in an affordable price. We have a 30-day easy return policy. You may also check for storage spaces suiting your need.”

This way you can also save your customers’ time and provide them with the information they’re interested in knowing about the product.

  • Feedback

Customer feedback is really important because it provides marketers and business owners with insight that they can use to improve their business, products and overall customer experience. So after conveying your knowledge about the product, marketing it and answering the questions that customers may have, make sure you confirm their interest in the product by asking an open-ended question like “So what do you think? Will it meet your needs?” or “Does it sound like a product that is worth buying?”

Such questions will also allow you to build and maintain communication with others. Effective feedback, both positive and negative, is very helpful. There are plenty of other ways where you can leverage your customers’ feedback and profit from it like telephonic surveys, mobile surveys, feedback forms, focus groups, usability testing, monitor social media, etc.

Remember that the most important thing for customers is to buy solutions that will give them the outcomes to meet their needs. The price of the product comes later. If your customer is still not convinced in buying your product instantly then you can provide them with free trial samples (if possible) or least you can do is give them time to consider and let them contact you later.

17 Successful Customer Engagement Techniques

An environment devoid of sustained and meaningful engagement between the parties involved is not conducive for the success of a transaction. Hence, in order for such interactions to be fruitful, it is necessary, almost imperative, on the part of the sellers to have a grasp on how to engage with the customers.

The following are a few techniques picked from everyday interpersonal interactions that can prove very effective in successfully engaging the customer.

  • Customer First!

Acknowledging that the customer is there to procure something based on their need and not to satisfy the seller’s desire to sell.

In simpler terms, it always helps to provide the customers with the liberty to make their choice in terms of what to purchase and not harangue them into the alternative choices.

  • Give Them Some Time

Once within the physical proximity of the seller, it is not entirely wise to bombard them with displays and choices immediately.

Giving them some time to browse through to make their own choice is respecting their deciding ability as a customer and is generally seen as a polite gesture.

  • Help When In Need

Offering help with choices when requested or when the customer is visibly in need of it.

A seller must learn how to pick clues from the customers about their needs.

  • Decency, Please!

Maintaining an even, decent tone while talking with anyone, including the customer, should be a habit.

Being harangued by sellers blessed with extraordinary vocal chords is a perennial complaint of customers.

Hence, it is wise for the provider to be polite or maintain and even tone while interacting with customers. It is very helpful in leaving a lasting impression upon the customers.

  • Maintaining Professional Distance

Maintaining a decent, professional distance while interacting with customers is another must.

Nobody enjoys a hawking presence in close proximity. Therefore, it helps to maintain a professional distance while interacting with customers. It must be close enough to be impressionable, yet not too close to allow for discomfort.

  • Be Honest!

Maintaining a candour with customers with regards to quality and prices of products and services must not be overlooked.

The customer is primarily driven by concern about these two factors. Hence, a trustworthy character gains much more with their candour than a mere sly seller.

  • Be Approachable

Maintaining an attitude of approachability for customers is most helpful, firstly in establishing a rapport and then effectively engaging the customer.

It is an imperative for providers to be approachable with their attitudes. An intimidating character is far less likely to be an attractive option to negotiate with than someone who is easy with their demeanour.

  • Do Not Be Too Assertive

Ensuring a safe distance from being overly assertive during negotiations is a must.

A customer enjoys a good wriggle room during negotiations and hate to spare with it. Hence, it is to the benefit of the seller or provider to not be too assertive about their positions during negotiations.

  • Do Not Be Patronising

Maintaining a non-patronising attitude towards customers is very important and must not be overlooked under the impression of being a clever seller.

Patronising is almost always harmful for impressions and in negotiations, let alone with someone who wields the purse.

Therefore, one must be cautious against being patronising while interacting with the customers regarding prices, qualities etc.

  • Be Smart

Customers enjoy smart conversations.

Rather than barraging them with the variety in choices in order to push sales, it helps to be smart during the conversations.

Informing the customers regarding the relative qualities, prices, and benefits or otherwise of the different products is both a display of one’s own knowledge and a tacit acknowledgement of the customer’s market intelligence as well.

  • Become Familiar!

Establishing a decent familiarity of attitude with the customer.

That helps make the seller or provider more approachable for the customer and as already noted, approachability helps a lot.

  • Just, Do Not Become Too Familiar!

One must, however, avoid becoming too familiar while interacting with customers.

While it is appreciable to be approachable, it is not so to be intrusive or taking undue liberties with the established rapport with the customers.

  • Environment of Convenience

Establishing an environment conducive for negotiations.

A customer readily appreciates a seller or provider who is willing to provide the space for the negotiations in the first place. It is a precondition to not being overly assertive during the course of the negotiations.

  • Smart Selling

A customer inadvertently appreciates a provider or seller who can convince them to buy the product without haranguing them into it.

This skill is one of the core skills for successful transactions, involving a strong engagement with the customers and requires strong speaking capacity.

  • Being Considerate of Customers’ Ideas & Suggestions

 A very intelligent method for securing the appreciation and engagement of the customers is to pay heed to their ideas and suggestions, whenever provided.

It displays humility on the part of the sellers or providers and a willingness to acquiesce and learn- a generally appreciable attitude.

  • Being Responsible

Customers appreciate sellers or providers who are responsible.

If a customer complains about receiving faulty products and requests assistance or responsibility from the provider, then it is wise to comply with such a request, following an examination of how the faulty product came to be transacted.

It goes a long way in cementing the relationship between the provider and the customer if the former is willing to take responsibility for their services even after the conclusion of the transaction, saving the customer from additional hassles.

  • Earn Feedbacks

Seeking feedbacks from the customers regarding services and products is hardly ever practiced, but the simple act of seeking feedbacks regarding products and services transacted on the part of the sellers and providers is an impressive method of assuring the customers of the diligence and a sense of accountability on the part of the former.

Also, it will help the provider a chance to improve capacities and quality of services or products offered.

It can be concluded with the acknowledgement that the strategies that can be employed for efficient engagement with customers need not be based on intensive studies, but rather, ideas can be picked from the very visible, overt behaviour of people.

Picking cues from such general behaviour and acting according to their requirements is what makes interactions between the two concerned parties efficient and allows for a more fruitful transaction.